Your next customer just asked an AI assistant what to buy. It named three brands. Branly tells you whether one of them is yours, and what to fix if it isn't.
An animated example: a shopper asks an AI assistant which brand to buy, and it names three rivals. On each assistant, your brand is missing, linked to the wrong page, named last, described wrongly, or described with outdated facts.
A hundred million people in India use ChatGPT every week.
100 million weekly users in India · OpenAI, February 2026
No AI answer on the page15%
With an AI answer8%
Visits with a click on a search result
When an AI answer appears, people click search results half as often.
8% vs 15% of visits · Pew Research Center, 900 US adults, March 2025
Nearly six in ten shoppers say they now ask AI for recommendations, not a search engine.
58%, up from 25% a year earlier · Capgemini Research Institute, 12,000 consumers, 12 countries incl. India, late 2024
37%
In the US, nearly four in ten shoppers who use AI made their final buying decision on its recommendation.
37% · Menlo Ventures, The State of Consumer AI, survey by Morning Consult, 5,067 US adults, July 2026
The film
See Branly in 80 seconds
The product
From what AI says, to what you do about it
Seven things Branly does, in the order you will use them.
01
What your customers ask AI
Branly asks the questions your customers ask, on the six AI assistants that matter: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude. Every day.
Question
ChatGPT
Overviews
AI Mode
Gemini
Perplexity
Claude
02
Your numbers
See how often AI names you, where it ranks you, and what it says about you. Visibility, ranking and sentiment, each with its change since last month.
Visibility
8.3%
+1.2 pts
Ranking
#4.6
No change
Sentiment
71/100
−2.1 pts
03
Who AI names instead
The brands AI recommends in your category, ranked by how often they are named, with you in the list.
Brand A61.2%
Brand B47.5%
Brand C38.9%
Your brandYOU8.3%
Brand D6.4%
04
The sites AI trusts
Which sites AI leans on when it answers questions in your category. That is where you need to show up.
21.4%reddit
15.6%youtube
9.8%wikipedia
8.9%quora
6.2%livemint
4.1%you
Share of answers each site is quoted in · yourbrand.com in blue
05
Every AI visit to your site
See every time an AI crawler visits your site, which pages it reads, and which ones it can't.
AI bot visits
3,482
Active bots
9
Failed visits
6.6%
/claims/family-health612
/claims/how-to-claim388
06
What to fix, and why
Clear recommendations: which page to fix, what to change, and the evidence behind it. A page to add. A page to fix. And a site to win, beyond your own.
Page and changeEvidence
/claims/how-to-claimAdd the claim steps, the documents needed, and how long a claim takes.Named in 2 of 50 answers on claims questions. Brand A is named in 34.✓ Approved
/plans/senior-citizensBring the page back, or point it to the new plan page.Asked for in 88 answers. The page has returned 404 since May.Approve
reddit.com threadAnswer the top threads on family health cover, openly, as your brand.Quoted in 267 answers. Brand A answers there, you do not.Approve
07
The fix, live on your site
Approve a recommendation and Branly makes the change on your site. Then it keeps checking, every day, and shows what changed since the fix.
yourbrand.com/claims/how-to-claim
Added by Branly.4 weeks ago
How to claim
Call our claims line, or tap Claim in the app.
Share your policy number and the hospital's name.
Upload the discharge summary and the bills.
We settle with the hospital, or pay you, within 7 working days.
Visibility since the fix
8.3%→11.2%
+2.9 points
How it works
Precise enough to act on
1
Same questions, six assistants
Each assistant is shown on its own.
ChatGPTAI OverviewsAI ModeGeminiPerplexityClaude
The questions your customers ask, on every assistant.
2
Asked again, every day
No number rests on one answer.
560answers in four weeks
Each square is one day of answers.
3
Read over four weeks
More answers, a surer number.
Research
What we are learning about AI answers
Papers and field notes from the Branly research desk. Written from our own measurements, with the method and the sample size on every page.
Paper 01Method12 min readSample · draft
One answer is not a reading. Why every question is asked again, and again.
Ask an assistant the same question twice and the brands change. This paper sets out how Branly separates the engine's randomness from real movement: repeated runs, six assistants, every number carrying the count of answers behind it, and a four-week window before anyone is told a score moved.
Six assistants, one question, three different shortlists
What happens when the same buyer question goes to ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude on the same morning, and why the gaps between them are where a brand gets in.
Field note 036 minSample · draft
The sites AI leans on when it answers, and why forums keep winning
An answer is built from a handful of pages. A look at where those pages come from in a consumer category, and what a brand can do about the ones it does not own.
Field note 045 minSample · draft
The pages AI crawlers cannot read, and how often that is the whole problem
Before an assistant can recommend you, it has to reach your pages. What the crawl logs of a typical site show, and the three fixes that come up most.
Sample posts while the first papers are written. Every published piece will carry its method, sample size and date.
FAQs
Is this just SEO with a new name?
They overlap, and the skills transfer, but they are not the same job. SEO earns you a place in a list of links. AI search decides whether an assistant names you in the sentence it writes back, and that depends on what the model learned, what it looks up while answering, and what the rest of the web says about you. Very few teams have any visibility into that yet.
Which AI assistants do you cover?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude, in English. You see your position on each of them separately.
What is a prompt?
A prompt is a question someone asks an AI assistant, like "Best health insurance for a young family?" Your plan sets how many of these Branly tracks for you, every day, on all six assistants.
How often do you check?
Every day. And because an assistant can give two different answers to the same question, every question is asked several times and your numbers are built from all of the answers, not from one lucky run. You can also run any question on demand the moment you publish something new.
What do I actually do with the results?
Every recommendation says which page to change, what to change, and what it should move. Approve it, and Branly makes the fix on your site. Then it keeps checking and shows you what changed.
Do you show my competitors?
Yes. You see which brands AI names in your category, how often, and where you rank among them.
AI is recommending someone in your category today.Find out if it's you.