Content and AI Search Strategist
About us
BrightSense is building cutting-edge technology for the AI age. Its first product is Branly, an AI visibility platform. How people discover brands has changed. More and more, they ask ChatGPT, Gemini, Perplexity, Claude and Google’s AI answers what to buy, and those answers name only a handful of brands.
Branly shows a brand how often it appears in those answers, how it is described and which sources the engines rely on. Then it turns every gap into a specific fix the brand can act on.
Three things shape how we work.
Grounded in research
AI search changes every week. We study how each engine finds, trusts and cites its sources, and we keep our methods in step with what the engines do today.
Signal over noise
We start from the real questions buyers ask, in their own words. We run them repeatedly across every major engine and read the answers over time, so what we show is a pattern, not a one-off.
Customer first
Our customers sit at the centre of everything we build. We learn their category, competitors and goals, then stay alongside them until the work shows up as growth.
About the role
We are hiring a Content and AI Search Strategist to own how Branly reaches the marketers, founders, and brand teams who need it. You will build Branly's content engine from the ground up, set the strategy, choose the channels, decide what we publish, and use data to see what each piece moves. You will also use Branly itself to see whether your work gets us named in AI answers.
Key responsibilities
Content vision and strategy
Own Branly's content strategy: who we write for, the questions they ask, and the content that answers them.
Audience and demand insight
Find out what our buyers ask search engines and AI assistants, and turn it into a clear, prioritised plan.
Search and AI visibility
Optimise branly.ai so search engines and AI assistants can find, trust, and cite it through structure, FAQs, schema, metadata, and internal linking while working with engineering on technical basics.
AEO and GEO
Own Branly's answer engine and generative engine optimisation by tracking how AI assistants describe and cite us, finding the gaps, and shipping the content, sources, and site changes that get us recommended.
Thought leadership
Turn our research and data into content people want to read and share, including LinkedIn posts, website pages, articles, reports, and podcast show notes.
Distribution
Run our channels with LinkedIn first, then the website, then the podcast by testing, keeping what works, and dropping what does not.
Performance and insight
Track where Branly appears in AI answers alongside search traffic, LinkedIn reach, and demo requests from content, then share monthly what moved and what you will change.
AI-powered workflows
Use AI-powered workflows every day to research, draft, audit, and scale your work.
Cross-functional partnership
Work closely with sales and product, sharing what you learn as our heaviest internal user.
Who you are
- 2 to 4 years in content strategy, SEO, content marketing, or growth (B2B or SaaS experience is a plus)
- Proven track record of growing organic reach with clear proof of results
- Solid on SEO fundamentals including search intent, keyword research, on-page optimisation, and technical basics
- Curious about how AI assistants choose their sources and eager to build AI search expertise here
- At home with AI tools, having your own workflows and a clear sense of where they help and need checking
- A clear writer and a sharp editor
- Data-curious and comfortable digging into analytics and keyword tools to understand why pages rank or posts land
- Self-driven, happy to own outcomes, and capable of building from scratch
Nice to have
- Experience trying to get a brand mentioned or cited by ChatGPT, Perplexity, or Google's AI answers
- A body of published work on marketing, search, or AI that people actually read
What it is like working with us
You will build in one of marketing's most in-demand categories and help shape the company leading the AI conversation. We offer high ownership, high visibility working side-by-side with the founders, a strategic seat at the table to shape our go-to-market strategy, competitive pay with real equity, and opportunities to scale your scope into leading a team.
Interested? Email us your details and your resume.
Apply for this role