Blog
What we are learning about AI answers
Papers and field notes from the Branly research desk. Written from our own measurements, with the method and the sample size on every page.
What is AI visibility worth? The evidence at each step
We reviewed every 2025 and 2026 study on the four rates that turn AI visibility into revenue. For the same business, the published figures support a 31-fold range.
More research
Best AI visibility tools for Indian brands, 2026
We read 55 Indian AI visibility tools and 11 global ones from their own websites and graded six features, from where the answers come from to whether a fix moved the AI answer. One tool shows five of six. Seventeen show none.
What AI search sends you, and what it hides
Most people who see a brand in an AI answer never click. Here is what you can measure today, what you are missing, and three ways to estimate the impact.